Arthur Kolker, founder and CEO of StayFi, breaks down how property managers are using email marketing, SMS, and brand building to capture direct bookings without abandoning OTAs.
He shares real examples from operators who’ve shifted 30-40% of their bookings to direct channels and explains why WiFi splash pages are the key to collecting guest data that actually converts.
Key Takeaways:
✅ Open your high-season calendar to your email list before listing on OTAs to capture your best bookings commission-free
✅ Use WiFi splash pages to collect emails from every guest (not just the booker) without violating OTA policies
✅ SMS gets 98% open rates vs 20-40% for email, reserve it for last-minute cancellations and high-value offers
✅ Make your OTA listing title match your direct website so guests can easily find you when they search Google
Related Links:
Company: https://www.tokeet.com/
Blogs: https://www.tokeet.com/blog/
Blog: Direct Booking Strategies with StayFi for Property Managers 👉
https://blog.tokeet.com/direct-booking-strategies-with-stayfi-for-property-managers/
